Behind-the-scenes videos are a great way to intrigue both customers and prospects. Ultimately, it’s a way to build a better connection between your brand and its audience. According to Forbes, 53% of customers say they are likely to buy from brands that are transparent on social media. So, maybe it’s time to mix up the polished social posts with real, authentic content that sparks interest in your followers.

What is behind-the-scenes (BTS) content?

It’s the proverbial drawing back of your brand’s curtain. It’s often casual in nature and shows the employees, the process, the struggles and the wins of your company. The key to BTS videos is to focus on capturing the raw everyday runnings of the business to create a connection between your brand and your followers.

7 Behind-the-Scenes Video Ideas

Mixing up your behind-the-scenes video ideas will keep your content fresh and exciting.

1. Capture the raw everyday

Customers want to feel connected to a brand— this is what creates customer retention. They want to see what supporting your business means for the people running and working within the brand. This also takes the pressure out of always having to create really professional content— which is also important but is definitely time-consuming.

Fortunately, having more raw content means that you’re more likely to be able to offer consistent content for your audience.

2. Give exciting updates

Sneak peeks are such a powerful way of getting followers excited about a new launch. Springing a launch on your audience without any build-up doesn’t create the same level of hype.

Giving updates into the process before the launch of a new product or service helps to increase engagement levels. That means your audience is primed to commit to a sale by the time launch day arrives.

3. Give a tour

You may look around your premise and wonder what people would find entertaining about a tour of the place. And yet, this is a valuable marketing tool that gives customers a close up of the dynamic of your brand.

4. Get creative with showing off!

Showcasing your products needs to be exciting— interesting transitions, music and creative backdrops make all the difference in how viewers perceive your product or service.

5. Have a Q and A or fire round

These are great because they’re quick to organise and tend to be a laugh. Oftentimes, it’s hard to come up with something to say and throwing a Q&A out there gives you a chance to connect with your viewers on a personal level. Alongside this, fire rounds are always a laugh.

Both video ideas are a great way to get a deeper sense of what your viewers want to know about your brand and what areas of your brand intrigues them. As the old adage goes— if you don’t ask, you’ll never know!

6. Follow the trends

The best way to achieve this is to follow brands that do this well. Moreover, try to find brand’s in different industries rather than simply hopping on the bandwagon of a competitor. Whether it’s a trending song or humorous insights into the struggles of running a business, this gives you a chance of reaching a new audience by appearing on people’s FYP (for you page).

7. Show the highs… and the lows

When you’re in the thick of running your business in the middle of a crisis, the last thing you might think of is to point a camera at it.

But that’s exactly what you should do!

Showcasing the struggles and the resilience of your business appeals to the humanity in your viewers. People admire brands that get through the hurdles. Brands that make mistakes but turn it around.

Every brand has these moments, but if you don’t share them, you’re missing a chance for your followers to see the human side of your brand, which helps create a loyal following.

Also, perfection is boring. If you only show the shiny front of your business online, your followers won’t connect to your content in the same way.

4. Have fun with it

Finally, don’t take your BTS marketing strategy too seriously. The only real pitfall when recording BTS videos is to take the brand too seriously.

Sprout Social found that 71% of consumers watch videos on social media to laugh.

Have a think about your brand and what they’d find entertaining— for instance, some might find that overly “silly” content off-putting, other demographics will find it amusing.

It might take a few goes to relax in front of the camera, but it’s always best to have a laugh and keep it natural. Behind-the-scenes content works best when it’s not rehearsed, otherwise, you’re not giving viewers a true insight into the workings and personality of the brand.

Looking to finally take control of your video marketing strategy?

VideoWorks revolve around telling stories, which is the easiest way for people to digest and remember information. Our craft is centred around engaging your audience, and the experience built up in our small team gives you the professional edge.

If you’re looking for a top-quality animation video for your business, contact us here at Videoworks London. We can have a chat about your video marketing goals.

You can also get in touch with our sister companies, VideoWorks Dublin or VideoWorks Belfast.