Using Video to Speak To Employees In Internal Communications
Video marketing is getting its roots much stronger when it comes to external communication as people are likely to watch more videos rather than reading texts. But when it comes to internal communication, there are brands that are having full use of videos to spread the messages within their employees. No matter if that’s a Q/A session, or an important meeting announcement or even there are several video parts for any effective training – videos are always a powerful tool to be used!
What Are Internal Communication Videos?
Internal communication videos have been considered as internal corporate videos that assist in connecting with the employees of a company. These videos are useful as it empower and encourage employees on their fantastic and dedicated work, helps in improving internal communication and most importantly plays a key role in picking the best talent.
These videos are quite easy to make and delivers a great message without any difficulty. If someone has miss a meeting, they can get the videos and watch it to understand the purpose of the meeting or how the task is supposed to be done! Internal communication videos allow all the employees and managers to gather on a single forum and collaborate for a better reason.
Five Reasons to use Videos for Internal communication
We all have heard – good communication is the key to success. And none can deny the fact how a strong communication helps in achieving goals together.
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Easy to manage
Luckily, there are various ways to interact with each other. Meetings and emails are one of them. But both of them comes with a price! If you are sending an email to an employee, it is possible that they may perceive the words wrong and a misunderstanding would occur. Also there’s a specific limit of sending emails. While considering online or regular meetings that is a much better face-to-face option. But still managers find it difficult to get time from their busy schedule and align the meeting in a way so all employees and team leaders can attend the meeting. It also eats up much of your time and you would be left with pending tasks and then the overtime. Let’s stop it here! Why not you try videos for internal communication? Easy accessible by everyone with just a few clicks, no overtime and zero pending work!
2. No miscommunication
You may convey your message clearly by using internal communication videos. As earlier stated, misunderstanding may be detrimental to your business, and it is extremely inconvenient to repeatedly clarify what you meant in your communications. Videos provide the employees an immediate access to the information, fostering a culture of close communication. This is far more impactful than a mere email.
3. Easily available
Writing emails is a hassle. It’s difficult to convey complex ideas, your tone can be easily misread by the reader, and they might take some time to reply back. It is simpler to use internal video as a communication tool. Your tone is seldom misunderstood, and once you’ve created a video, you can share it to people an endless number of time.
4. Visual attract more
According to a research, people are more of a visual learner that means they respond far more effectively to visual signals. Email correspondence does not activate a person’s visual sense when presenting anything. When you use videos for internal communications, your team is better able to digest and comprehend the information you are conveying.
5. Budget friendly
Last but not least, one of the finest strategies to assist you cut expenses in the workplace is to employ videos for internal communications. Rather than paying a costly instructor or someone else to deliver messages, you may simply use new technology to accomplish all of this. Your staff will be significantly more up to date on almost everything latest if you use video content. It’s as simple as playing a video on your phone.
5 Ways to Use Internal Communication Videos to Boost Your Company’s Performance
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Showcase your Company culture
Putting your business culture on view allows your workers to feel acknowledged and valued. You may demonstrate your corporate values by using video material for internal communications. Videos can help you convey your message more accurately. It is a unique and creative method for you to introduce your employees to one another. You can also take their help to highlight particular areas of your business.
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Announcement videos
An excellent way to show your staff that you care is to use video content for internal communications like announcements. The structure chosen for such video announcements is simple and effective in delivering the information to everybody. A video announcement makes sure that everyone hears it and can remember the message.
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Event promotion videos
The days of advertising future events through newsletters, emails, and posters are long gone. You can’t guarantee that all of your employees will read the email which is why video has become so important.
Using video to advertise a business event guarantees that everyone receives the message. You must include all important details about the event so it gets much easier to remember every single detail of the event.
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Testimonial Interviews
One of the finest methods to make your staff feel important and noticed at the company is to create video content by speaking to them. Instead of the traditional, dull newsletters, establish an interview series in which you question your workers about their journey at your firm, what they have learnt so far, their ambitions, where your company can work better, and much more.
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Introduction Videos / On-Boarding Videos
Sending your company handbook to prospective employees through email is no longer required. You need something more intriguing that will assist them discovers more about the corporation. Making onboarding videos is a genius method to demonstrate to newly recruited employees how your business stands apart from the competition. Videos used for internal interactions with new hires throughout the onboarding process may elevate and inspire them to perform to the best of their abilities.
Conclusion
You can too use videos for internal communication for your company that will help you to build the gap between your employees and your brand while giving a stronger knowledge about your work culture to your employees. Individuals would like to work with you as they will feel how you give importance to every person working at your firm!