If your company is looking to showcase a product or service, having a video demo puts you at a significant advantage. We’ll explore in this article how a video demo creates buzz, saves time and connects and engages your target audience.

What is a product demo video?

A product demo video is fast becoming a critical part of the sales process of B2B and B2C companies. With these videos, you have a tangible opportunity to demonstrate the value of your product to a prospective customer.

However, they aren’t all creative equals. An uninspiring product demo can slow down close rates. Conversely, high-class product demos have the potential to rocket sales.

In essence, the demo often means the difference between closing a deal and losing a prospect. A great demo lets your prospects understand how your solution truly solves their pain points and enables them to become more successful in their job.

As Geoffrey James explains in, Give a Great Product Demo: 5 Rules, “There is almost nothing more powerful than a great product demonstration.

When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t).”

So, if you’re looking into why a product demo video might be the right marketing choice for your product, here’s the guide for you.

Key benefits of video demo for companies

1. Create a buzz around a new/product service

If you want to see the trend moving towards product demo videos, have a peek at Amazon. An increasing number of products have demo videos these days and they allow their product to stand out from others on the search page. There’s a big difference in the appeal that can be garnered between an image and text and video. Suddenly, you have music and movement to gather attention and keep it.

Your brand might be excited about releasing a new product and product demos allow your audience to feel that buzz. Whether you’re making this product demo in-house or with professionals, lighting, sound, even animation can help to give an insight into the key features and value that will positively impact your customers.

2. Evergreen

Although product demos are an expense upfront, their potential reach is great. Post on your social, use in ads, create a link in your email newsletter, upload to YouTube. If you’re going down the traditional route, the same video can be repurposed for TV.

3. Less intrusive

Rather than convincing people through words, a product demo lets your product speak for itself. Ultimately, this lets the customer decide for themselves if the product is suitable for their needs. Non-intrusive marketing means viewers are more likely to click into your CTA and explore the product.

4. Refine, recreate, reap the rewards

With product demos, you can track analytics to see how viewers engaged with your video. At what point did they click through, or conversely, at what point did they lose interest? There is no such thing as the perfect video, but over time there is huge potential with video analytics to refine content so it reaches your target audience and speaks to them.

5. Help your sales team

Running a sales team is costly. What with salary, commission and travel expenses, it can add up. Giving your sales team video content that they can send out before a meeting saves time, which reduces expenses for the business.

6. Solve your customer’s problem

Here is the crux of product demos. It is the core reason behind why so many businesses choose to create demos. Customers are short on time and if you can convince them in a quick video that your product will solve their problem, you’re setting your product up for success. When a customer sees a product in action, it’s far easier for them to see themselves seeing its benefits. Try to avoid filling the video with your business’ values and mission— this is the time to focus on the customer’s needs and wants and address them directly.

7. Combat concerns

To piggyback on the last point, this is also your chance to address why the viewer may be reticent to commit to your product. Research the potential barriers to purchase, and work with your video production team to ease these concerns. If the price is high, you need to showcase how your product is superior to competitors, for example.

8. Let your brand’s personality shine

If you’d like to learn more on how to achieve this, our previous article Top Product Demo Examples in 2022 gives plenty of food for thought. We’ve also included a list of definable goals for an outstanding product demo.

Need an epic product demo video?

Although anyone can create a product demo video, this doesn’t mean that anyone can create a video that will make an impact. Top video production agencies don’t get there by chance. Understanding people, inviting viewers in with compelling stories and compiling expertise, talent and marketing knowledge gives your video the best chance of succeeding.

Let expert storytellers with years of video production experience, a healthy dollop of creativity and expertise create your next product demo video.

Give your product the video marketing it deserves by getting in touch with us at VideoWorks London today!

You can also connect with our sister companies, VideoWorks Dublin, VideoWorks Cardiff and VideoWorks Belfast.