5 Best Types of Animation for Marketing Your Business
Your animation’s format is one of the first things to consider, along with the purpose and the concept of your animation for business marketing. We’ll be diving into each of the five major animation types and why it might be the best fit for your next project.
1. Motion Graphics
The most commonly used by businesses these days, motion graphics is perfect for when you have a decent amount of information that needs to come across clearly. Motion graphics takes this in its stride, making dense topics come to light in an entertaining way. This style tends not to revolve around characters and storylines as much as the other alternatives. A strong voiceover accompanied by appealing graphics really helps to amplify your message. If you’re looking for a format that will fit your next explainer video or product launch, then this is a great option.
Hubspot’s video here is one to watch – they are giving their audience valuable advice along with a free signup at the end, so we can see that they are working to attain prospective customers:
2. Whiteboard Animation
This means of animation involves the appearance that the video’s text and graphics is being drawn onto a surface. You’ve probably seen quite a few of these and that in itself comes with its challenges. Although extremely useful in relaying information, it’s essential that you’ve got a strong concept as many are lacklustre, to put it politely.
That being said, here’s one by Blue Zones that shows the engagement potential of a whiteboard animation done well:
3. 2D Animation
The grandfather of animation, Disney’s classics pop into the mind when we talk 2D. Invented in 1880, the medium is still used both in the entertainment and marketing industries. If you’re looking to capture a story and stand out from traditional advertising, especially if nostalgia is at the centre of your concept, then 2D is an excellent option.
Here is a wonderful example of what can be achieved in a 2d advert made by Airbnb:
4. 3D Animation
Again, we’re drawn back into Disney here, but instead, we’re thinking of their latest collection of movies – Frozen, Brave, Moana. 3D is a more contemporary option, and like 2D, the style lends itself for storytelling, characters and emotion-based ads. The flexibility of playing with the lighting, textures and overall style of this mode means that you can make the end product visually stunning and on-brand. That’s why it lends itself so well to brand awareness ads.
This beauty by Erste Group shows the potential of a 3D animated ad:
5. Typography Animation
Also known as kinetic typography, this is an animation technique that mixes motion and text to express ideas using video animation. This style is perfect for showcasing your brand’s offerings or product launches. It also works well with the sound off, which suits the predominantly mobile-first internet users.
Spotify’s typographic animation shows how compelling and entertaining this format can be:
If you’re looking to engage your audience, grow your reach and pile up on those conversions, then you can get in touch with us here at Videoworks so we can create the perfect animated video for your business.
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