Why Your Software Live Demos Will Benefit from Animation
Creating a live demo for your SaaS has some key benefits. First off, it’s going to give a strong visual on how your product solves problems, streamlines processes and makes for a more efficient running business. Whatever area your SaaS is designed to improve, quality animation helps to engage your audience and build brand awareness.
And here’s how you can create an animated live software demo that stands out and showcase the solutions you provide in five steps.
1. Decide whether to hire or DIY the project
If you’re on a tight budget, there are apps available to design and create your own animation. If you’re looking to skip the steep learning curve and hire a team, then they can work with you to ensure you create a visually stunning end product.
2. Start with the storyline, then the script
A lot of SaaS can go wrong out the gap by jumping headlong into the script. However, what you need to realise is that the best live demos aren’t listing out benefits but telling a story. By weaving in the pain points of your clients and your solutions within even a simple plot makes your service more entertaining but also, crucially, more memorable. So it’s best to start with the angle you want to take, whether it’s a customer scenario or something quirkier and then you can starting filling out the script.
3. Choose your animation style
We have a whole article dedicated to animation types for you to check out – but essentially, you’ll be choosing between:
- Motion graphics
- 3D animation
- 2D animation
All of these have specific benefits; some lend themselves to simplifying complex or dense information (whiteboard and typography). Other types come into their own when you want the demo to capture their imaginations and showcase how your SaaS can make a difference to businesses.
4. Stir emotions
Even in the B2B industry, emotions play a part in the buying process. If you’re marketing to high-stress accountancy practices, then leveraging relaxing music and a calm narrator will portray your software as one that is going to reduce their workload by taking care of tasks in a user-friendly way. Think about the emotions you want your audience to feel and how you can build these into your animation.
5. Integrating your animations with the live demo
Animations during a live demo might seem like a complex process or an unnecessary complexity that’s going to glitch last minute.
So why bother?
Essentially, you’re amplifying what your SaaS does best. Animated videos speak can showcase your understanding of your customer’s needs. Along with the increased engagement levels you can expect, it also sets a standard for your SaaS.
Give your team some time to practice your talk, setting up a system that makes the transition to join the speaker and animation aspects together seamlessly.
Whether you’re looking to create an animated product showcase video or customer solutions animation, then you can get in touch with us here at Videoworks so we can create the perfect animated video for your business.